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// ChatGPT Ads
Sigil Advertising, Pune

ChatGPT Ads agency in India — set up and managed from Pune, for brands that want to be early.

We set up, launch and manage your ChatGPT Ads campaigns: the account, the chat-card creative, tracking and a monthly report, run by a Pune agency that already manages Meta, Google and YouTube ads.

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You own your ad account · Contract or month-to-month · Pune studio

A ChatGPT conversation with a labelled Sponsored card beneath the answer, beside the 725 rupee minimum daily budget and three campaign objectives
₹5L+Monthly Ad Spend Managed
Who it’s for
Brands that want to test a new, early ad channel
What you get
Setup, chat-card creative, tracking & a monthly report
Commitment
Month-to-month or contract, 1 month notice
Setup from
₹5,000one-time
// In brief

Who can manage ChatGPT Ads for a business in Pune?

Sigil Advertising, a creative and advertising agency in Sadashiv Peth, Pune, sets up and manages ChatGPT Ads campaigns for Indian businesses. That covers account setup, campaign structure, chat-card creative, tracking and monthly reporting, led by a team that already runs paid campaigns on Meta, Google and YouTube.

Account Setup

Your OpenAI Ads Manager account, billing and eligibility checked and set up before any spend.

Campaign Structure

Campaigns and ad groups organised around your products, services and the questions your customers ask.

Chat-Card Creative

Headlines and descriptions written to fit the card format, with several versions tested against each other.

Tracking Setup

Clicks and conversions tracked, including the Conversions API where it applies, so results are counted.

Testing & Optimisation

Bids, budgets and creative adjusted from the data, with spend moved to what works.

Monthly Report

A designed PDF presentation with the KPIs and results that matter for your campaigns.

Campaign objectives

01

Views

Billed per 1,000 impressions (CPM).

  • Reach a defined audience
  • Best for being seen early
  • Measured in views
  • A good place to start testing
02

Clicks

Billed per valid click (CPC).

  • Send people to your website
  • Measured in clicks and cost per click
  • Suits most first campaigns
  • Bids set from your target cost
03

Conversions

Optimised towards an action you define (oCPC or oCPM).

  • Leads, sign-ups or purchases
  • You are not billed per conversion
  • Needs tracking set up first
  • For campaigns chasing results
04

Not yet available

There is no dedicated brand-awareness objective.

  • So we plan for a measurable action
  • Views is the closest option
  • We tell you what the data can show
  • Objectives may expand over time

Objectives as listed in the OpenAI Help Center. New to this? Read our step-by-step ChatGPT Ads setup and cost guide. Running Google or Meta as well? See our performance marketing and Google Ads management pages.

// What it looks like

A sponsored card, inside the conversation.

This is an illustration of how the format works, not a screenshot of a live ad. A question is asked, ChatGPT answers, and a contextually relevant sponsored card can appear beneath it.

  • Matched to the conversation — not keywords, not a search box.
  • Appears only when relevant — not on every response.
  • Always labelled “Sponsored” — never blended into the answer.
ChatGPT
What are some healthy packaged snack brands for kids in India?

Look for snacks with whole grains, less than 5g added sugar per serving, and simple ingredient lists. A few well-reviewed options include…

Sponsored
Your Brand Name

Your headline — up to ~50 characters

Your description appears here — roughly 100 characters of persuasive copy.

yourbrand.com
Ask anything

Illustrative example — actual card content is written for your brand and product.

// How it works

Built with trust in mind, not just placement.

The questions every business asks before advertising somewhere new, answered from OpenAI’s own documentation.

Ads don’t change the answers

OpenAI states that ads do not influence ChatGPT’s answers, and advertisers cannot shape, rank or alter them.

Always labelled Sponsored

Ads appear separately, below the response, and are clearly marked as sponsored.

Only some users see ads

Ads are shown to logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu users do not see them.

Under-18 accounts excluded

Accounts identified as belonging to users under 18 are not shown ads.

No chats shared

Advertisers do not get access to chats, chat history, memories or personal details.

Aggregated results only

Advertisers receive aggregated, non-identifying performance information, such as views and clicks.

Source: OpenAI Help Center — Ads in ChatGPT.

// Why now

An early channel, with the risks stated.

Every advertising channel gets more expensive as it gets more crowded. Here is why many brands are testing ChatGPT Ads now, and what to keep in mind.

01Live in India
Sponsored results began appearing for eligible users on 27 August 2026, and the self-serve Ads Manager followed in early September. PPC Land
02Low entry budget
The reported daily minimum budget in India is ₹725, within reach of small and mid-sized Pune businesses.
03A different kind of placement
Ads sit below a relevant answer and are labelled, rather than in a page of competing listings.
04A person already researching
Someone asking ChatGPT about a purchase is already in research mode, a different moment from a casual scroll.
05Scale of the platform
ChatGPT ads reportedly reached a $1 billion annualised revenue run-rate in under 200 days (global figure). exchange4media
06The honest caveat
It is an early channel with little history. Early numbers are a starting point, not a promise, and costs vary by industry, objective and bid. So we start small, measure carefully and agree what success looks like before you spend.
// Which channel?

ChatGPT Ads, Google Ads or Meta Ads?

ChatGPT Ads is a channel to add, not a replacement for what already works. Here is where each one fits.

In a conversationChatGPT Ads
What you getA sponsored card below a relevant answer, matched to what the person is asking.
Start hereYou want to test a new channel early, with a budget from ₹725 a day.
At the moment of searchGoogle Ads
What you getAds shown when people search for what you sell, across Search, Performance Max, Shopping and YouTube.
Start herePeople already search for you and you want calls, leads or sales now.Google Ads management
While people scrollMeta Ads
What you getFacebook and Instagram campaigns that create demand and bring leads, with targeting by audience.
Start hereYou want to reach new people before they start searching.Performance marketing
Found without paying per clickSEO
What you getYour website improved so customers searching for what you offer find you over time.
Start hereYou want long-term visibility, not just paid reach.SEO
// Why Sigil

Why Sigil Advertising for ChatGPT Ads

We bring the discipline of running paid campaigns every month to a new channel. See how we run accounts in our Google Ads case study, or explore all of our performance marketing services.

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  • ✦
    A team that already runs paid ads

    We plan, run and report Meta, Google and YouTube campaigns, and apply the same tracking and testing discipline to ChatGPT Ads.

  • ✦
    Setup done properly

    Ads Manager account, billing eligibility, tracking and your first campaign are checked before your budget goes live.

  • ✦
    Clear creative, within tight limits

    A card has room for a short headline and description. We write several versions and test them against each other.

  • ✦
    Straight about a new channel

    We tell you what is known and what is not, and agree how success will be measured before you spend.

  • ✦
    You own the account

    Your ad account, data and creatives are yours. Work on a contract or month-to-month, with one month’s notice. Ad spend goes straight to OpenAI.

// Don't take our word for it

Hear what our clients say about us

5.0

Google rating
5 stars · 7 reviews

We’ve been working with Sigil Advertising for over a year now for our Social Media, LinkedIn and Google Ads Management. The overall experience has been really good. They understand our business well and are always looking at ways to improve the campaigns rather than just running them. We’ve seen a significant improvement in our lead generation, especially with our cost per lead coming down by more than 50%.

Mosquito Free World

Social Media, LinkedIn & Google Ads Management

Their understanding of social media is exceptional — they are undoubtedly experts in this field. We are lucky to have Sigil as our agency.

Leena Kulkarni

Founder, Advaita Handicrafts

We hired Sigil Advertising for multiple projects and had exceptionally good experience working with them. The team is creative, agile and very easy to communicate with. They understand the requirement well and are always open to feedback. I highly recommend them for digital marketing or packaging designing project.

Sagar Deshpande

Co-Founder, Director at Lets Webify

A highly professional and creative team! SIGIL Advertising consistently delivers quality work with excellent service and attention to detail. Highly recommended for branding, design, and advertising solutions.

Santosh Kumar

Co-founder, Trainomate
// Before the first ad runs

How we get your campaign
live.

"We don't spend your budget until we can measure what it buys."

Readiness Call

We talk through your goal, your budget, your website and whether ChatGPT Ads suits you right now. If it doesn’t, we say so.

No commitment
01
02

Account & Tracking

We set up your Ads Manager account, check that the business entity and billing meet OpenAI’s requirements, and test click and conversion tracking.

Before any spend

Creative & Launch

We write the chat-card headlines and descriptions, build the first campaign and launch it with a daily budget you have agreed.

Several versions tested
03
04

Optimise & Report

What works gets more budget, what doesn’t is changed or stopped. Each month you receive a PDF report on the results.

Every month
// How much we charge?

ChatGPT Ads Management Pricing

Starting prices for setting up and managing your ChatGPT Ads campaigns, in rupees and excluding GST. You receive a written quote before we begin, and ad spend is paid directly to OpenAI. Running ChatGPT Ads alongside Google or Meta? See our performance marketing pricing.

Setup & Launch

₹5,000 one-time, onwards

Account setup, first campaign and tracking

One-timeWritten quote first

New to ChatGPT Ads? We set up your Ads Manager account, build your first campaign and ad creative, and check tracking before launch, so you start spending your budget on a campaign that is ready instead of guessing.

Managed

₹10,000 per month, onwards

One campaign

Contract or monthly1 month notice

Hands-on management of a single campaign. We monitor performance, adjust bids and creative, and report clearly each month, so every rupee of your daily budget is working as hard as it can.

Managed Plus

₹20,000 per month, onwards

Multiple campaigns and creative testing

Contract or monthly1 month notice

For businesses ready to go beyond one campaign. We run several campaigns and test different creative against each other, so you learn what works with your audience and put more budget behind it.

Custom

Custom quote

Scoped in your quote

Larger or multi-brand programmes

Larger budgets, several brands or locations, or needs beyond a standard plan? Tell us your goals and we will scope a custom quote around them.

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All fees exclude ad spend, which is paid directly to OpenAI, and GST. The reported daily minimum budget in India is ₹725 (see what ChatGPT Ads cost in India). Chat-card copy and creative are included. You can work on a contract or month-to-month with one month’s notice, and no results are guaranteed.

Not sure which package fits? Tell us your goal and budget and we’ll tell you.

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// Is ChatGPT Ads right for you?

When ChatGPT Ads works, and when it doesn’t.

We would rather tell you honestly than spend your budget on the wrong channel.

It works well when

  • Your customers ask questions or compare options before they buy
  • You already advertise on Meta or Google and want to test the next channel
  • You want to be early, with a small test budget and a clear measure of success
  • Your website can turn a click into an enquiry or sale

Think twice when

  • You need guaranteed results in the first few weeks
  • Your budget is below the ₹725 daily minimum
  • You have no website, or no way to follow up enquiries
  • You want brand awareness alone, as there is no dedicated objective yet

Before we start, you need

  • A website or landing page that makes it easy to enquire or buy
  • A business entity and billing in a country where Ads Manager is available, which includes India
  • A way to count enquiries or sales, such as forms, calls or purchases
  • A daily budget of at least ₹725, and the patience to test
  • Someone ready to answer enquiries quickly
// Who we work with

ChatGPT Ads for every kind of Pune brand.

Brands that ask customers to research, compare and decide are the natural fit for ads inside a conversation.

By type of business

Three kinds of businesses we’re building this for

ALREADY ADVERTISING

Brands on Meta or Google today

You know performance advertising works. ChatGPT Ads is the next channel to test before it gets crowded and expensive.

READY TO BE EARLY

Brands that want to be first, not last

You would rather test a new channel early, with full attention, than join once every competitor already has.

CURIOUS, NOT COMMITTED

Brands that want to understand it first

Start with a readiness call. There is no pressure to commit before you understand what this is.

By industry

Industries that suit ChatGPT Ads

Education & coaching

Enquiry campaigns for institutes, schools and coaching classes people research before choosing.

Real estate

Lead campaigns for residential and commercial projects, matched to buyers comparing options.

Healthcare & clinics

Appointment and enquiry campaigns for clinics and wellness brands.

FMCG & food

Product discovery campaigns for packaged food and consumer brands.

Technology & B2B

Lead campaigns for software, IT and B2B service firms.

Retail & e-commerce

Click and conversion campaigns for online and offline stores.

Professional services

Enquiry campaigns for consultants, advisors and agencies.

Travel & hospitality

Planning-stage campaigns for travel, hotels and experiences.

// Common questions

ChatGPT Ads, answered.

The questions we hear from every business before they start.Last reviewed: October 2026.

ChatGPT Ads lets businesses show sponsored cards inside ChatGPT. When a conversation is relevant to your product or service, a clearly labelled Sponsored card can appear below the response, with your headline, a short description and a link to your website. Advertisers buy through OpenAI’s self-service Ads Manager.

Yes. OpenAI’s Ads Manager Availability page lists India among the countries where self-service access is available, so businesses can create and manage their own campaigns at ads.openai.com. The legal entity that advertises and is billed must be based in a listed country. According to launch coverage, ads began appearing for logged-in adult users on the Free and Go plans in India in late August 2026, with self-serve Ads Manager following in early September.

Sigil Advertising, a creative and advertising agency in Sadashiv Peth, Pune, sets up and manages ChatGPT Ads campaigns for Indian businesses: account setup, campaign structure, chat-card creative, tracking and monthly reporting.

Three objectives are currently supported: Views (billed per 1,000 impressions, CPM), Clicks (billed per valid click, CPC) and Conversions (optimised towards a conversion event you define, billed as oCPC or oCPM, so you are not billed per conversion itself). There is no dedicated brand-awareness objective yet, so the channel currently rewards campaigns chasing a measurable action.

Two things: competition and targeting. On Google, you compete with other advertisers, Maps listings and shopping results on one results page, and ads match keywords typed into a search box. On ChatGPT, a sponsored card appears below a relevant response and is clearly labelled, and it is matched to the context of the conversation rather than a keyword. Many brands will use both.

Yes, and we recommend it for most brands. Google captures people searching for you, Meta creates demand, and ChatGPT Ads is a new channel to test alongside them. We plan the budget across channels from your goal.

Yes. Ads send people to your website, so you need a site or landing page that explains what you offer and makes it easy to enquire or buy. If yours needs work first, we can help with website development.

According to launch coverage, campaigns can start with daily budgets as low as ₹725. Early campaigns in India have reported average CPMs around ₹581 and average CPCs around ₹14, though actual costs vary by industry and objective, and we set realistic expectations with you before you spend anything.

The reported daily minimum budget in India is ₹725. That is OpenAI’s minimum for campaign spend, separate from our management fee.

Our ChatGPT Ads management starts at ₹5,000 for one-time setup and launch, ₹10,000 a month for one managed campaign, and ₹20,000 a month for multiple campaigns with creative testing. Fees exclude GST and ad spend, which is paid directly to OpenAI, and larger programmes are quoted individually.

ChatGPT Ads is new, so there is little history to rely on. Expect an initial testing period while we learn which creative and audiences respond. We report spend as it happens and results every month, and we do not guarantee outcomes.

We agree what to measure before launch, and you can work month-to-month with one month’s notice. If the data shows the channel is not working for you, we say so and move your budget to channels that are.

No. OpenAI states that ads do not influence ChatGPT’s answers and that advertisers have no ability to shape, rank or alter them. Sponsored units appear separately, below the response, and are clearly labelled as sponsored. Source: OpenAI Help Center.

Ads are shown only to logged-in adult users on the Free and Go plans. Users on Plus, Pro, Business, Enterprise and Edu plans do not see ads, and accounts identified as belonging to users under 18 are excluded. Source: OpenAI Help Center.

No. Advertisers do not have access to users’ chats, chat history, memories or personal details. They receive aggregated, non-identifying performance information, such as views and clicks. Source: OpenAI Help Center.

You do. Your Ads Manager account, data and creatives are yours. Ad spend is paid by you directly to OpenAI, and our fee covers management only.

// Work with us

Advertise where your customers
are already asking.

Tell us what you sell and your budget, and we’ll tell you honestly whether ChatGPT Ads suits you right now.

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