We plan, run and report paid campaigns on Google, YouTube, Meta, LinkedIn and ChatGPT Ads, tracked to the leads, calls and sales they actually produce.
You own your ad accounts · Contract or month-to-month · Pune studio
Sigil Advertising is a performance marketing agency in Sadashiv Peth, Pune. It plans, runs and reports paid campaigns on Google, YouTube, Meta, LinkedIn and ChatGPT Ads, and measures them on the leads, calls and sales they produce. Performance marketing means you judge ads by results, so we set up tracking first and report on it every month.
Platform choice, objectives and campaign structure, agreed in writing before any spend.
Visuals and copy designed for each platform’s format and audience. Video production is quoted separately.
Research-backed targeting: keywords, interests, lookalikes and retargeting.
Conversion tracking set up before launch, so every lead and sale is counted.
Continuous testing of creatives, audiences and bids, shifting budget to what works.
A designed PDF presentation with the KPIs, ROAS and results that matter for your campaigns.
Where we advertise
Every campaign type, in one account.
Video, bought through Google Ads.
Facebook and Instagram.
For B2B brands.
Also available: ChatGPT Ads management, for brands that want to appear inside ChatGPT answers (new to it? Read our ChatGPT Ads guide for India).
Before any ad goes live, we set up conversion tracking so that every lead, call and sale is counted, and agree the one or two numbers your campaign will be judged on. Every report is built around those numbers.
Four campaigns, four different goals. Each is measured on the numbers that fit its objective, and reported to the client every month. Figures are totals for the campaign period.
Cost per lead by month, Jul 2025 to Sep 2026
Search and Performance Max campaigns, run with us for more than a year. Its cost per lead fell by 77%, from ₹1,595 in July 2025 to ₹367 in September 2026.
Read the full case studyLeads by month
Lead-generation ads on Facebook and Instagram that bring parents and schools to enquire about outdoor programmes.
New followers by month
Awareness ads that put the brand’s craft in front of new audiences and turn viewers into followers.
ROAS by month
Sales-focused ads on Facebook and Instagram that drive purchases on the online store.
Your campaigns get a dedicated team, not a freelancer and not a junior, who manage strategy, creative and reporting together. Explore all of our digital marketing services.
Get a Free QuoteGet a Free QuoteEvery campaign starts with a written brief and working conversion tracking. We don’t touch the ad account until we understand the goal and can measure it.
We manage ₹5+ lakhs in monthly ad spend across Google, YouTube and Meta, so the decisions come from live campaign data, not assumptions.
Every ad is designed for the platform it runs on, not one asset resized across all of them.
A designed PDF presentation each month, with the KPIs, ROAS and results that matter for your campaigns, and what we will change next.
Your ad accounts, data and creatives are yours at the end. Work on a contract or month-to-month, with one month’s notice. Ad spend goes straight to the platforms.
"We don't run ads until we understand your customer, and can measure the result."
We learn your business, your customer and what success looks like, and agree the numbers the campaign will be judged on.
Before any spendConversion tracking is installed and tested. Ads are designed, copy is written, audiences are built and campaigns are configured.
Tracked from day oneCampaigns go live with daily monitoring in the first weeks, to catch anything that needs adjusting while the platforms learn.
Daily monitoringWhat works gets more budget, what doesn’t is changed or stopped. Each month you receive a PDF report on the results.
Every monthYou pay a management fee, and the ad spend goes directly to the platforms. The fee is a flat monthly amount or a percentage of your ad spend, whichever is higher. Prices exclude GST.
₹15,000 flat per month
Ad spend up to ₹50,000 a month, one platform
For a small business testing paid ads for the first time. One platform set up with tracking, a focused campaign, regular optimisation and a monthly report, so you learn what a lead costs before you scale.
₹25,000 per month, or 15% of ad spend if higher
Ad spend ₹50,000–1.5 lakhs a month, one platform
For a business ready to invest properly in one channel. A fuller campaign structure, more creative and testing, and a deeper monthly report, so you learn what a lead really costs.
₹40,000 per month, or 12% of ad spend if higher
Ad spend ₹1.5–4 lakhs a month, up to two platforms
For brands scaling what works. Two platforms managed together, with more testing and optimisation, so budget moves to the channel that earns the most.
₹60,000 per month, or 10% of ad spend if higher
Ad spend above ₹4 lakhs a month, three or more platforms
For brands running large budgets across channels, including LinkedIn and YouTube. A full cross-platform plan with deeper reporting and regular strategy reviews.
Custom quote
Multiple brands, locations or very large budgets
Groups, multi-location brands and large budgets get a personalised plan. Tell us your goals, platforms and monthly ad spend and we will scope a fee.
Get a Free QuoteGet a Free QuoteAd spend is paid by you directly to Google, Meta, LinkedIn and other platforms, and is not part of our fee. Ad creative and copy are included. Video production is quoted separately. You can work on a contract or month-to-month with one month’s notice.
Not sure which package fits? Tell us your goal and budget and we’ll tell you.
Every engagement is scoped in writing before work begins, so there are no surprises on what you receive, what you own and what is quoted separately.
Included every month
Yours, or scoped separately
A steady cycle of launching, reading the data, testing and scaling, with a report at the end.
Campaigns go live or are refreshed. We watch spend and tracking daily while the platforms learn.
We review early results, pause what is not working and shift budget to what is.
New creatives, audiences and bids are tested against the current best.
Winning campaigns are scaled and the next month’s plan is set.
You receive a designed PDF presentation: KPIs, ROAS and results for each campaign, what worked, and what we will change next month.
We recommend channels from your goal and budget, not the other way round. Paid ads also work best alongside SEO and social media.
Search, Shopping and Performance Max reach people at the moment they look.
Google Ads managementVideo bought through Google Ads, for awareness and consideration.
Facebook and Instagram, for lead generation, follower growth and e-commerce sales.
Sponsored content and lead forms aimed at job roles and companies.
A new channel, now open to Indian advertisers.
ChatGPT Ads managementA campaign has a start date, an end date and one goal. We plan it in writing first, then build the creative, run it across the right channels and review it afterwards.
Plan a campaign with usPlan a campaign with usOne campaign, start to finish
Objective, audience, channels, budget and timeline written down and approved before any spend.
The budget split across platforms, with a calendar of what runs when.
Ad copy and creative built for each channel, then launched and watched daily until the end date.
A written review of reach, cost and results, with learnings for the next campaign.
Where we use it
A time-boxed push across the channels that fit: teaser, launch and follow-up, each with its own message and budget.
Diwali, Ganeshotsav, year-end or any seasonal peak, planned ahead so creative, budget and timing are ready before it starts.
Local awareness and footfall campaigns around a new outlet, clinic or showroom, timed to the opening.
Enquiry campaigns that begin before the season opens and run to its close, for schools, colleges and coaching centres.
We run paid campaigns across industries, each with its own audience, buying cycle and goal.
By type of brand
Product brands that need people to find it, want it and buy it, on Meta, Google or both.
Service businesses that need enquiries, not just reach. We build lead-generation campaigns that convert.
Startups with a product, a budget and a deadline. We set up the first campaigns and get the first customers.
By industry
Lead campaigns for service businesses that need calls and enquiries.
Lead generation for residential and commercial project launches.
Local awareness and offer campaigns for restaurants, cafes and hotels.
Meta and Google campaigns for packaged food and consumer goods.
Sales campaigns and retargeting for fashion and online stores.
Enquiry campaigns for institutes, schools and learning brands.
Appointment and enquiry campaigns for clinics and healthcare brands.
Launch and lead campaigns for technology companies and new ventures.
LinkedIn and Google campaigns for consultancies and B2B service firms.
Footfall and local-reach campaigns for shops and showrooms.
The questions we hear from every brand before they start.Last reviewed: October 2026.
Performance marketing is paid advertising that is managed and judged on measurable results, such as leads, calls and sales, instead of reach alone. We set up tracking first and report on the numbers that matter for your goal.
Google Ads (including Search, Shopping, Display, Demand Gen and Performance Max), YouTube Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads and ChatGPT Ads. We recommend platforms from your goal and budget.
YouTube ads are bought and managed inside a Google Ads account, using video and Demand Gen campaigns, so they share the same account and billing. They are a different format and audience from Search ads, so we plan and report on them separately.
Performance Max is a Google Ads campaign type that runs across Google's channels, including Search, YouTube, Display, Discover, Gmail and Maps, from a single campaign. It optimises towards the conversion goals you set. We run it alongside Search campaigns where it fits.
Yes. For a launch, a festive peak, a new outlet or an admission season, we write a brief (objective, audience, channels, budget and timeline), build a media plan, create and run the ads across the right platforms, and review the results afterwards. See campaigns and seasonal pushes above.
You pay a management fee, and the ad spend goes directly to the platforms. Our fee starts at a flat ₹15,000 a month (Launch) for ad spend up to ₹50,000. Starter is ₹25,000 or 15% of ad spend if higher, up to ₹1.5 lakhs of spend. Growth starts at ₹40,000 or 12% of spend, and Scale at ₹60,000 or 10% of spend. Prices exclude GST and ad spend, and larger plans are quoted individually.
There is no single right answer. It depends on your industry, your goal and how fast you want to grow. We help you set a realistic budget before any campaign goes live, and document the reasoning.
Most campaigns show early signals within a few weeks, as the platforms learn. Meaningful, optimisable results usually need a couple of months of data. We set realistic expectations in the brief and track everything in the monthly report.
No. Nobody can honestly guarantee ad results, because they depend on your offer, your market and your budget as well as the campaigns. We guarantee the process: tracking, regular optimisation and clear reporting.
You can work on a contract or month-to-month. Either way, the notice period is one month.
You do. Your ad accounts, data and creatives are yours at the end of the engagement. Ad spend is paid by you directly to the platforms.
Every month you receive a designed PDF presentation with the KPIs, ROAS and results that matter for your campaign type, what worked, and what we will change next.
Sigil handles strategy, creative, copy and setup. You don't need to provide assets. Ad creative and copy are included, and video production is quoted separately.
Tell us your brand, goal and budget, and we’ll show you what a campaign from Sigil looks like.
