From the wrong enquiries to 2,462 real ones.
Mosquito Free World is India’s leading Mosquito Density Reduction Company, a brand of Sunrise Engitech in Pune offering science-based, chemical-free mosquito control. Over 15 months Sigil Advertising rebuilt its Google Ads and brought cost per lead down by 77%, from ₹1,595 to ₹367.
- Client
- Mosquito Free World
- Service
- Google Ads Management
- Industry
- Mosquito control and pest management
- Period
- July 2025 to September 2026
- Channels
- Google Search, Performance Max, Display and YouTube
- Creative
- All ads and videos produced by Sigil
More leads. Far lower cost.
A lead is any tracked enquiry: a website form, a WhatsApp message, a Google lead form or a phone call.
- 3.28MImpressions
- 170KClicks
- 5.19%Click-through rate
- ₹4.18Average cost per click
- 1.20%Conversion rate
The 77% compares July 2025 with September 2026. The best month was June 2026, at ₹124 per lead. Ad spend is not shown.
Plenty of enquiries. The wrong ones.
Before Sigil took over, Mosquito Free World ran Search ads only, and the quality of the leads was very low. Most enquiries were not about its mosquito-control systems at all. People were looking for mosquito rackets and other cheap products.
The brief was to bring in enquiries from people who actually want the service, and to lower the cost of each one.
Measure every enquiry
Calls, lead forms, website forms and WhatsApp messages are all tracked, so every decision rests on real enquiries, not clicks.
Go beyond Search
Search, Performance Max, Display and YouTube work together to reach people at different moments.
Creative made in-house
Every static ad and every video was designed and produced by Sigil, so the message and look stay consistent everywhere.
Review every month
Results are reviewed each month and reported in a KPI presentation.
Fifteen months, one clear trend.
Cost per lead fell from ₹1,595 in July 2025 to ₹124 in June 2026, the best month. Results vary from month to month, and every month is shown as it was. Hover or tap a month to read it.
View the data as a table
| Month | Leads | Cost per lead |
|---|---|---|
| July 2025 | 27 | ₹1,595 |
| August 2025 | 30 | ₹1,014 |
| September 2025 | 49 | ₹757 |
| October 2025 | 86 | ₹533 |
| November 2025 | 67 | ₹709 |
| December 2025 | 79 | ₹630 |
| January 2026 | 100 | ₹494 |
| February 2026 | 216 | ₹230 |
| March 2026 | 200 | ₹268 |
| April 2026 | 304 | ₹174 |
| May 2026 | 398 | ₹144 |
| June 2026 | 389 | ₹124 |
| July 2026 | 194 | ₹254 |
| August 2026 | 191 | ₹257 |
| September 2026 | 133 | ₹367 |
Monthly figures are rounded to whole numbers, so they can differ slightly from the 2,462 total.
Where the enquiries came from.
Most people fill in the website form, and WhatsApp is the second most popular route. Few phone first. That is why all four routes are tracked: counting calls alone would miss most of the leads.
- 82%Website forms
- 12%WhatsApp messages
- 5%Google lead forms
- 1%Phone calls
The ads people saw.
Every static ad and every video in this account was designed and produced by Sigil. Tap any ad to enlarge it.
Landscape 1.91:1
Square 1:1
Vertical 4:5
The service, in motion.
Video lets people see how the service works before they enquire. Sigil planned, shot and edited all three. Videos load from YouTube only when you press play.
See every ad, live.
Google publishes the ads each advertiser runs in its public Ads Transparency Center. Search for mosquitofreeworld.com and you can see the real ads Mosquito Free World has run, in every format, without taking our word for it.
View the live ads on Google
Cost per lead, down 77% in 15 months.
“We’ve been working with Sigil Advertising for over a year now for our Social Media, LinkedIn and Google Ads Management. The overall experience has been really good. They understand our business well and are always looking at ways to improve the campaigns rather than just running them. We’ve seen a significant improvement in our lead generation, especially with our cost per lead coming down by more than 50%. That has made a big difference for us.” — Anand Tatooskar, Director, Sunrise Engitech Pvt. Ltd. (Mosquito Free World)
Start your projectStart your projectAbout this project, answered.
Results, sources and costs.Last reviewed: October 2026.
Sigil Advertising managed the Google Ads for Mosquito Free World from July 2025 to September 2026, across Search, Performance Max, Display and YouTube. Every static ad and every video in the account was designed and produced by Sigil, and results were reviewed and reported every month.
2,462 leads in 15 months at an average cost of ₹290 per lead. The cost per lead fell 77%, from ₹1,595 in July 2025 to ₹367 in September 2026. The best month was June 2026, at ₹124 per lead. A lead here is any tracked enquiry: a website form, a WhatsApp message, a Google lead form or a phone call.
82% came through website forms, 12% from WhatsApp messages, 5% from Google lead forms and 1% from phone calls. All four routes are tracked, because counting calls alone would miss most of the leads.
Yes. Google publishes the ads every advertiser runs in its public Ads Transparency Center. Search for mosquitofreeworld.com there to see the real ads Mosquito Free World has run, in every format.
Management starts from ₹15,000 a month, with the ad spend paid directly to Google. Pricing depends on your ad budget and how many campaign types you need, and you get a written quote before any work begins. See the Google Ads management page for the plans.
This is one client over 15 months, so it is not a promise. Results depend on your market, offer, budget and how quickly enquiries are followed up. What we do promise is the method: every enquiry is tracked, results are reviewed each month, and you see the real numbers.
Want enquiries like these?
Tell us what you sell and who you want to reach. We will send a written proposal with scope and price before any work begins.
