Privacy Policy.

1. Introduction

Sigil Advertising ("Sigil Advertising", "Sigil", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use sigiladvertising.com (the "Website"), submit an enquiry, use our QR Code Batch Verification functionality, or apply for a position with us.

This Privacy Policy should be read together with any additional notices, disclosures, or consent requests presented to you when you submit information through the Website.

We process personal information in accordance with applicable laws, including applicable provisions of India's Digital Personal Data Protection Act, 2023 ("DPDP Act") and the rules made thereunder, as and when applicable.

2. Personal Information We Collect

The information we collect depends on how you interact with the Website.

2.1 Information You Provide Directly

Enquiry and Contact Forms

When you submit an enquiry through our Home, Contact, or QR Code Batch Verification pages, we may collect:

• Name
• Email address
• Phone number
• Details or message provided by you
• Any other information you voluntarily include in your submission

Please do not provide sensitive or unnecessary personal information in enquiry forms.

Job Applications

When you apply for a position through our Careers page, we may collect:

• Name
• Email address
• Phone number
• Position applied for
• LinkedIn, portfolio, or other professional URL, if provided
• Resume/CV
• Work samples or other files you voluntarily submit
• Additional information contained in your application or message

You should avoid including sensitive personal information that is not relevant to your application.

2.2 Information Collected Automatically

When you visit our Website, certain technical and usage information may be collected automatically through analytics, advertising, and other third-party technologies, including:

• Pages viewed and interactions with the Website
• Advertising and conversion-related events, such as page views, enquiries, and job-application submissions
• Approximate geographic location, such as city or region
• Device and browser information
• Referring website or source
• Technical information associated with your visit
• Cookies and similar technologies used for analytics, advertising measurement, and website functionality

We use Google Analytics 4 to understand how visitors use our Website and to improve its performance and content. Google Analytics may use first-party cookies and similar technologies. Google states that, for Google Analytics 4, IP addresses may be used at collection time to derive approximate geographic information and are then discarded before the data is logged.

3. How We Use Personal Information

We may use personal information for the following purposes:

• To respond to enquiries and requests submitted through the Website
• To communicate with prospective clients regarding our services
• To prepare or provide quotations, proposals, or other requested information
• To process and evaluate job applications
• To communicate with candidates regarding current or future employment opportunities
• To verify information submitted through our QR Code Batch Verification functionality
• To understand how visitors use our Website
• To monitor and improve Website performance, usability, security, and content
• To measure the effectiveness of our advertising campaigns
• To understand conversions and interactions resulting from our advertisements
• To analyse and optimise advertising campaigns and audiences, where permitted by applicable law
• To prevent spam, fraud, abuse, or other unauthorised activity
• To comply with applicable legal and regulatory obligations
• To establish, exercise, or defend legal rights where necessary

We do not sell your personal information.

We do not use information submitted through job applications for unrelated advertising purposes.

4. Legal Basis and Consent

We process personal information only where permitted by applicable law.

Where applicable law requires consent for a particular processing activity, we will obtain consent in the manner required by law.

Where processing is based on consent, you may withdraw your consent by contacting us at info@sigiladvertising.com. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Where permitted by applicable law, we may process personal information without consent where such processing is necessary for a lawful purpose, including:

• Responding to a request made by you
• Providing services or information requested by you
• Complying with a legal obligation
• Protecting our rights, property, users, or systems
• Preventing fraud, spam, abuse, or other unlawful activity
• Establishing, exercising, or defending legal claims
• Other purposes permitted under applicable law

Where consent is required for non-essential analytics, advertising, cookies, or similar technologies, we will provide an appropriate consent mechanism and related choices as required by applicable law.

5. Third-Party Service Providers and Technologies

We use selected third-party service providers, platforms, and technologies to operate, maintain, analyse, secure, and advertise our Website and services.

Depending on the service, these third parties may process personal information on our behalf or may process information in accordance with their own applicable privacy policies and terms.

Web3Forms

We use Web3Forms to process submissions made through certain enquiry and contact forms on the Website, including forms on the Home, Contact, and QR Code Batch Verification pages.

Depending on the configuration of our Web3Forms account and services, form data may be transmitted to Web3Forms and forwarded to our designated email address or another configured endpoint.

Web3Forms states that its infrastructure includes servers located in the United States.

Information processed through Web3Forms may also be subject to Web3Forms' own retention practices and the configuration of our account.

Please refer to the Web3Forms Privacy Policy for information about its processing practices.

Forminit

We use Forminit, operated by UXPLUS LTD, to process job applications submitted through our Careers page, including resume and work-sample uploads.

Forminit states that its application and data servers are hosted in AWS regions within the European Union and that data is encrypted in transit and at rest.

Information processed through Forminit may also be subject to Forminit's applicable privacy practices and retention policies.

Please refer to the Forminit Privacy Policy for additional information.

Google Analytics

We use Google Analytics, provided by Google, to understand Website traffic and usage patterns.

Google Analytics may collect information relating to your device, browser, Website interactions, cookies, and approximate geographic location.

Google Analytics uses first-party cookies and related technologies for measurement purposes. Google provides controls relating to data collection, privacy, advertising features, consent, and data retention.

We do not intentionally send the contents of enquiry or job-application forms to Google Analytics.

Please refer to Google's Analytics privacy information for additional information about Google Analytics' processing practices.

Google Fonts

Our Website uses Google Fonts to deliver fonts used on the Website, including the Montserrat font.

When your browser requests a font hosted by Google, technical information associated with the request may be transmitted to Google's servers.

Other fonts used on the Website may be hosted directly on our own Website servers.

Meta Pixel

We use the Meta Pixel, provided by Meta Platforms, Inc., to measure the effectiveness of our advertising campaigns and understand how visitors interact with our Website after viewing or clicking advertisements on Meta platforms, including Facebook and Instagram.

The Meta Pixel is installed across our Website and may collect information about your browser, device, pages viewed, and interactions with the Website through standard Meta Pixel events.

Our current implementation uses the following events:

• PageView — recorded when pages on our Website are viewed.
• Lead — recorded when a visitor successfully submits an enquiry through our Home or Contact page forms.
• SubmitApplication — recorded when a visitor successfully submits a job application through our Careers page.

These events are used to measure advertising performance, understand conversions, and optimise our advertising campaigns.

Our Meta Pixel event calls do not include the contents of enquiry or job-application forms as event parameters. In particular, names, email addresses, phone numbers, messages, resumes, work samples, and other form-submission contents are not intentionally included in these event calls.

The Meta Pixel may use cookies and similar technologies for advertising measurement, conversion tracking, audience creation, and related advertising purposes. Meta may also process information about your browser, device, Website activity, and interactions in accordance with its own policies and applicable settings.

Please refer to Meta's Privacy Policy and information regarding Meta Business Tools and the Meta Pixel for additional information.

You may also manage certain advertising preferences through Meta's advertising settings.

6. Sharing and Disclosure of Personal Information

We may disclose personal information to:

• Service providers and data processors that help us operate the Website and provide our services
• Analytics, advertising, hosting, form-processing, communication, and technology providers
• Professional advisers, auditors, or consultants where reasonably necessary
• Government authorities, regulators, courts, or law-enforcement agencies where required or permitted by law
• Other parties where disclosure is necessary to protect our rights, property, users, or the security of our Website
• A successor entity or relevant parties in connection with a merger, acquisition, restructuring, sale of assets, or similar business transaction, where applicable

We do not sell personal information to third parties.

We do not disclose personal information to third parties for their independent marketing purposes unless we have a lawful basis to do so and, where required, have obtained your consent.

7. International Processing and Data Transfers

Some of the third-party service providers, platforms, and technologies we use may process or store personal information outside India.

This may include, depending on the service and its configuration, Web3Forms, Forminit, Meta, Google, and other technology or service providers used by our Website.

For example, Web3Forms states that its infrastructure includes servers in the United States, while Forminit states that its application and data servers are hosted in AWS regions within the European Union.

Where personal information is transferred to or processed outside India, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable data-protection requirements and our contractual or other appropriate arrangements with relevant service providers.

International processing may also be subject to the privacy policies, contractual terms, and legal obligations applicable to the relevant third-party provider.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or for as long as required or permitted by applicable law.

The specific retention period may vary depending on the nature of the information, the purpose for which it was collected, our business requirements, applicable legal obligations, and the retention settings or practices of relevant third-party service providers.

Job Applications

We generally retain job application information for up to one year from the date of application.

We may retain information for a longer period where:

• You have agreed to be considered for future opportunities
• You are hired by Sigil Advertising and the information becomes part of your employment records
• Retention is necessary to comply with a legal obligation
• Retention is reasonably necessary to establish, exercise, or defend legal claims

Enquiries

Enquiry information is retained for as long as reasonably necessary to:

• Respond to the enquiry
• Provide requested services or proposals
• Maintain relevant business records
• Comply with legal or regulatory obligations
• Establish, exercise, or defend legal claims

Analytics

Google Analytics data is retained according to the retention settings configured for our Google Analytics property.

Google Analytics provides controls that allow website owners to configure the retention period for certain user-level and event-level data.

Third-Party Services

Information processed through third-party services may also be subject to the applicable provider's retention practices and our account configuration.

Where we no longer require personal information for the purpose for which it was collected, we will take reasonable steps to delete, anonymise, or otherwise dispose of it, subject to applicable legal, contractual, security, and legitimate business requirements.

9. Your Privacy Rights

Subject to applicable law and any applicable conditions or limitations, you may have rights in relation to your personal information, including the right to:

• Request information about the personal information we process about you
• Request correction of inaccurate or incomplete personal information
• Request deletion or erasure of personal information where applicable
• Withdraw consent where processing is based on consent
• Exercise other rights available to you under applicable data-protection law
• Raise a grievance regarding our processing of your personal information

If and when additional rights or obligations become applicable under the DPDP Act or other applicable data-protection laws, we will handle requests in accordance with those requirements.

To exercise a privacy right or raise a privacy-related grievance, contact:

Email: info@sigiladvertising.com

We may need to verify your identity before acting on certain requests in order to protect your information from unauthorised access.

We will respond to valid requests within the period required by applicable law.

10. Cookies and Similar Technologies

Our Website uses cookies and similar technologies, including technologies associated with Google Analytics and the Meta Pixel.

These technologies may be used to:

• Understand Website traffic and usage
• Distinguish visitors and sessions
• Measure Website performance
• Measure the effectiveness of our advertising on Facebook and Instagram
• Measure advertising-related conversions
• Understand how visitors interact with our Website
• Improve Website functionality and user experience

Google Analytics

Google Analytics uses first-party cookies and related technologies for measurement purposes.

These technologies may distinguish users and sessions and help us understand how visitors interact with our Website.

Meta Pixel

The Meta Pixel may use cookies and similar technologies for advertising measurement, conversion tracking, audience creation, and related advertising purposes.

You can control or delete cookies through your browser settings. Depending on how your browser and our Website are configured, disabling or blocking certain cookies may affect Website functionality or analytics and advertising measurement.

Where required by applicable law, we will provide appropriate consent choices for non-essential cookies and similar technologies.

11. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, misuse, or destruction.

These measures may include appropriate access controls, authentication, secure transmission technologies, restricted access to personal information, and reasonable operational safeguards.

However, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us or our service providers.

If we become aware of a personal-data breach requiring notification under applicable law, we will take the steps required by applicable law.

12. Children's Privacy

Our Website is intended for a general audience and is not specifically directed at children.

We do not knowingly solicit or collect personal information from children except where permitted by applicable law and with any consent or other safeguards required by law.

If you believe that a child has provided personal information to us in circumstances where such collection was not appropriate, please contact us at info@sigiladvertising.com.

13. Links to Other Websites

Our Website may contain links to websites, platforms, social-media services, or other services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

We encourage you to review the privacy policies and terms applicable to those third-party websites or services before providing them with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our Website or services
• The personal information we collect
• Our use of third-party providers or technologies
• Our privacy and security practices
• Applicable laws or regulatory requirements

The "Last updated" date at the beginning of this Privacy Policy indicates when it was most recently revised.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

Your continued use of the Website after an updated Privacy Policy becomes effective will be subject to the updated policy, to the extent permitted by applicable law.

15. Contact Us and Privacy Grievances

If you have questions about this Privacy Policy, wish to exercise a privacy right, or have a grievance regarding the handling of your personal information, please contact us:

Sigil Advertising
Office No. 7, 2nd Floor, Dhanvantari
Tilak Road, Sadashiv Peth
Pune – 411030
Maharashtra, India

Email: info@sigiladvertising.com
Phone: +91 77748 95553

For privacy-related requests or grievances, please use info@sigiladvertising.com and include sufficient information for us to understand and process your request.

We will handle privacy requests and grievances in accordance with applicable law and our obligations as they become applicable.