We manage every kind of Google Ads campaign, Search, Performance Max, Shopping, Display, YouTube and Demand Gen, tracked to the calls, leads and sales they produce.
You own your Google Ads account · Contract or month-to-month · Pune studio
Sigil Advertising is a Google Ads agency in Sadashiv Peth, Pune. It plans, builds and manages Google Ads campaigns for Pune businesses, from Search and Performance Max to Shopping, Display, YouTube and Demand Gen, and measures them on the calls, leads and sales they produce.
Text ads shown when people search for what you sell. The core of most accounts.
One campaign across Search, YouTube, Display, Discover, Gmail and Maps, optimised to your conversion goal.
Product listings with image and price, for online stores selling physical products.
Image ads across millions of sites and apps, for reach and retargeting.
In-stream, in-feed and Shorts ads bought inside your Google Ads account.
Visual ads across YouTube, Discover and Gmail that create demand before people search.
Ads that bring installs and in-app actions for mobile apps.
Ads built to bring calls and visits, with call tracking and location targeting.
A Google Ads account is only as good as its foundations. Before spend goes up, we set up the structure, the keywords and the tracking, so every rupee can be traced to a result.
One Google Ads account we have managed for more than a year.
Cost per lead by month, Jul 2025 to Sep 2026
Search and Performance Max campaigns, run with us for more than a year.
Read the full case study“They understand our business well and are always looking at ways to improve the campaigns rather than just running them. We’ve seen a significant improvement in our lead generation, especially with our cost per lead coming down by more than 50%.”
Your account gets a dedicated team, not a freelancer and not a junior, who manage strategy, creative and reporting together. Explore all of our performance marketing services.
Get a Free Google Ads QuoteGet a Free Google Ads QuoteCalls, form fills, WhatsApp clicks and purchases are tracked before the budget goes live, so every result is counted.
Search, Performance Max, Shopping, Display, YouTube and Demand Gen are planned together, so budget goes where it earns the most.
Search terms, negative keywords, bids and budgets are reviewed every week, which is where most wasted spend is found.
We have managed Google Ads for Mosquito Free World for more than a year, and its cost per lead has fallen by 77%, from ₹1,595 in July 2025 to ₹367 in September 2026.
Your Google Ads account, data and creatives are yours. Work on a contract or month-to-month, with one month’s notice. Ad spend goes straight to Google.
"We don't spend your budget until we can measure what it buys."
For an existing account, we audit what is working and what is wasting money. For a new one, we agree your goal, your area and the number the campaigns are judged on.
Before any spendConversion tracking is installed and tested. Keywords, campaigns, ads and landing pages are set up to match.
Tracked from day oneCampaigns go live with daily monitoring while Google’s systems learn, and early search terms are checked closely.
Daily monitoringWhat works gets more budget, what doesn’t is changed or stopped. Each month you receive a PDF report on the results.
Every monthYou pay a management fee, and the ad spend goes directly to Google. The fee is a flat monthly amount or a percentage of your ad spend, whichever is higher. Prices exclude GST. Running Google Ads alongside Meta or LinkedIn? See our performance marketing pricing.
₹15,000 flat per month
Ad spend up to ₹50,000 a month, Search campaigns
For a small business trying Google Ads for the first time. Focused Search campaigns with tracking, regular optimisation and a monthly report, so you learn what a lead costs before you scale.
₹25,000 per month, or 15% of ad spend if higher
Ad spend ₹50,000–1.5 lakhs a month, Search plus one more type
A fuller account: Search with a second campaign type, more ad testing and a deeper monthly report.
Custom quote
Multiple brands, locations or very large budgets
Groups, multi-location brands and large budgets get a personalised plan. Tell us your goals, areas and monthly ad spend and we will scope a fee.
Get a Free QuoteGet a Free QuoteAd spend is paid by you directly to Google and is not part of our fee. Ad copy and creative assets are included. Video production is quoted separately. You can work on a contract or month-to-month with one month’s notice.
Not sure which package fits? Tell us your goal and budget and we’ll tell you.
Every engagement is scoped in writing before work begins, so there are no surprises on what you receive, what you own and what is quoted separately.
Included every month
Yours, or scoped separately
Most wasted Google Ads spend is found in the details. These are the checks we run every week.
We would rather tell you honestly than spend your budget on the wrong channel.
We run Google Ads across industries, each with its own search behaviour, buying cycle and goal.
By type of business
Service businesses that want local customers to call or enquire when they search.
E-commerce and retail brands that want Shopping and Performance Max campaigns that drive purchases.
B2B and high-value services that need qualified leads, not just clicks.
By industry
Call and lead campaigns for service businesses, matched to the areas they cover.
Appointment and enquiry campaigns for clinics, dental and wellness practices.
Lead campaigns for residential and commercial project launches.
Admissions enquiry campaigns for schools, colleges and coaching institutes.
Lead campaigns for software, IT and B2B service firms.
Local and call campaigns for restaurants, cafes and hotels.
Shopping and Performance Max campaigns for online and offline stores.
Search campaigns for consultants, advisors and professional practices.
Seasonal and offer-led campaigns for travel, events and experiences.
Shopping, Display and YouTube campaigns for fashion and lifestyle brands.
The questions we hear from every business before they start.Last reviewed: October 2026.
A Google Ads agency plans, builds and manages your Google Ads campaigns: keyword research, account structure, ads, bidding, tracking and optimisation, plus reporting on the leads and sales they bring. At Sigil, that covers every campaign type in one account.
All of them: Search, Performance Max, Shopping, Display, Video (YouTube), Demand Gen, App campaigns, and local and call campaigns. We recommend the mix from your goal and budget.
Search campaigns show text ads when people search keywords you choose. Performance Max is a single campaign that runs across Google's channels, including Search, YouTube, Display, Discover, Gmail and Maps, optimising towards your conversion goal. We often run both together.
Yes. YouTube ads are bought and managed inside a Google Ads account, as video and Demand Gen campaigns. They share the account and billing, but are a different format and audience from Search.
You pay a management fee, and the ad spend goes directly to Google. Our fee starts at a flat ₹15,000 a month (Launch) for ad spend up to ₹50,000. Starter is ₹25,000 or 15% of ad spend if higher, for ad spend of ₹50,000 to ₹1.5 lakhs. Larger budgets get a custom quote. Prices exclude GST and ad spend.
It depends on your industry, your area and how competitive your keywords are. We help you set a realistic budget before launch, based on keyword research and the cost per lead you need.
Most accounts show early signals within a few weeks, as Google's systems learn. Meaningful, optimisable results usually need a couple of months of data. We track everything and report monthly.
No. Nobody can honestly guarantee Google Ads results, because they depend on your offer, your market, your website and your budget as well as the campaigns. We guarantee the process: tracking, weekly optimisation and clear reporting.
You can work on a contract or month-to-month. Either way, the notice period is one month.
You do. Your Google Ads account, data and creatives are yours at the end of the engagement. Ad spend is paid by you directly to Google.
Phone calls, form fills, WhatsApp clicks and purchases, using the Google tag, Google Analytics 4 and Google Tag Manager, so each lead and sale can be traced to the campaign that produced it.
Every month you receive a designed PDF presentation with the KPIs, ROAS and results that matter for your campaigns, what worked, and what we will change next.
Tell us what you sell, where, and your budget, and we’ll show you what a Google Ads account from Sigil looks like.
